Gap has been heavily advertising a new selection of jeans in August magazines featuring models Sasha Pivovarova, Isabeli Fontana, Constance Jablonski, Shu-Pei, Jasmine Tooks and Anja Rubik (shown below) in a “Born To Fit – America’s Best Fitting Premium Jeans” campaign.  The jeans look pretty good!  But how couldn’t they, I suppose, with those models!

She is wearing the Zip Crop Always Skinny Jean.  These seem to be sold out online right now, but a similar jean with cool zip pockets is still available for $69.50. (Always Skinny Zipper Pocket Jeans)

They’re also featuring a lot of legging jeans, aka jeggings!  Yikes, I guess this was bound to happen.  I’ve never tried these on, so I won’t comment yet.  Here’s what they say about them: “Meet our new denim leggings. They’re super skinny, supersoft, and have the perfect dose of stretch for an incredibly smooth finish”.  This pair (below) is the Legging Jean in Faded Dark Wash, $69.50.  I guess they don’t look that much different than your standard fitted skinny jeans, I assume they have more stretch in them…

Anyway, here’s the scoop on the new jeans:
- redesigned to fit true to size similar to standard designer jeans
- premium stretch denim jeans retains its shape
- the water used in the process of washing and dyeing these jeans has been specially treated to ensure it is safe and clean when it leaves the factory